Like is the new Subscribe

First there was print media. Next came the Internet revolution and it got the 4th estate all riled up and they started out their websites. Blogs started complimenting the news and then came Twitter. People started to talk to each other using tweets and then the idea coalesced into leaders within Twitter providing information. The media was late to it but it joined eventually. The news started getting disbursed in 140 characters matching the 10 seconds attention span. Then came Facebook – colonizing the friendship graph. They pulled in all of us and all our friends and everyone we knew. Enticed us to “Like” each other’s stuff and encouraging activity, eyeballs and addiction. The media was late there as well, but now it’s catching up.

Facebook announced 2 major things last week. In video side of it’s 1 billion dollar acquisition of Instagram. Perfectly timed 15 secs (as opposed to 6 seconds on Vine) – matching the advertisement requirement, videos in your feed. Another thing is about Mark Zuckerberg’s passion to make Facebook as a place to get all your news. I think this is a genius move on Facebook’s behalf. I have literally stopped going to websites to read news – all I do is like them on their site when I visit them first time – and lo and behold I get all my news on my wall. Facebook turned it’s “Like” button into a “interested”, “permission to invade”, “subscribe me” button.

Pretty soon we will have news media saying – “Only available on Facebook“, “Watch it first on Facebook” – because that is where the action is. Because that wall you take for granted on Facebook is definitely a wall – a wall where you put your virtual TV on, a wall where you pin your address book on, a wall where you have your calendar on. Facebook wall is the new Desktop – it’s just that we are not aware of it yet. It’s here and it’s slowly creeping on us.

I feel sorry for Google and Apple – both companies still stuck in the old thinking and investing in good old media hardware – Google TV, Apple TV(the actual TV which is rumored). I feel sorry that Google dropped it’s Google reader which could have competed with Facebook wall. I feel sorry for Youtube Channels because you are way too far from my wall and need a new tab to visit you. It’s just a matter of time before we see HBO exclusive on Facebook wall.

This is how a simple Like turned into a mass consumption channel. A pathway to new consumers.

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